Laurence Leenaert

Founder LRNCE

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Laurence Leenaert

Founder LRNCE



Laurence is the creative mind behind the brand LRNCE, a Belgian fashion label based in Morocco.

The ateliers of Laurence are located in the Medina, the heart of Marrakech. Her collections are widely inspired by the local crafts, landscapes and energy of Morocco. But the creativity of Laurence is not confined to fashion. She is producing rugs, pillows, mirrors and poteries...

One thing is sure, Laurence is one of the most inspiring fashion designer of her generation and one advice, follow her on instagram @lrnce, it will warm your heart during winter.

اكتشاف مجموعته

Who are you?

Born in a small city in Belgium, 27 springs ago, started LRNCE since 4 years, living in Morocco, Marrakech

How can you explain your job to your mother?

My mother is a Textile Designer so she understands what I'm doing but she thinks I'm insane to move alone to Marrakech

When / where do you feel the most creative?

For sure Marrakech, but the 'when' depends on what I'm doing. If I've been away from home and I'm back I have so much energy and the need to create and make new things.

What is usually your favorite month?

September because It reminds me of school, fresh start, new clothes, new bagpack, seeing everybody again, the motivation to organise everything better then the year before (and know already it's not gonna work) and the weather, I love the colors and atmosphere during September.

Which song do you ask to the DJ when you are drunk?

Chief Keef, Don't like



What is your mood on Sunday evening?

Actually there is no Sunday or weekend in Marrakech, or it can be everyday sunday too. Very tempting!

When you pretend to be busy, what do you really do?

Close my curtains and watch 5 movies after each other

What was your last surprise?

To find in the pockets of my jacket a flight ticket to Milano! Thank you boyfriend

Which object make you nostalgic?

A pastel yellow sweater with written in black SUNNY YOUTH on it. Reminds me of a crazy, blurred period

Write the first 10 words you have in mind?

Palm tree, sun, blue, sky, sand, wood, painting, cotton, eyes, skin

If you have to spend 1 month somewhere alone where do you go?

Papua-New-Guinea, it's far from reality, the unwrapped nature and they still have tribes there!

What is your idea of happiness?

To have the freedom to decide or do whatever I want to do, everyday, without justifying yourself and share it with my loved ones.

What was the last thing that make you laugh on the internet?

I follow 9gag on instagram and the animal videos are killing me

What is your favorite object?

My analog camera I bought when I was 18 years old, it's a Canon AE-1, I take all my photos with it and for me it's worth gold

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